Almost a third of internet users are too frightened to hand over their credit details while shopping online, a report published today found.
The Office of Fair Trading said 30 per cent of internet users do not shop online because of a lack of trust and a fear of fraud.
It added that, although consumer confidence is gradually improving, online markets cannot reach their full potential because it is still too low.
Chief executive John Fingleton said: 'Online retailing is the future for many businesses and increasingly important to the economy.
'If consumers are not confident online, demand will grow at a slower rate. So we must tackle these concerns right now if the online market is to grow at its full potential.'
Minister for Consumer Affairs Gareth Thomas said: 'UK consumers buy almost twice as much over the internet compared to their European neighbours.
'It's encouraging that the OFT's survey shows increasing consumer confidence when buying online - but people still have concerns.
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